JAFRA Cosmetics International, Inc. has recruited Mauro Schnaidman as its new President and Chief Executive Officer. He will also serve as the newest member on the JAFRA Management Board.

Schnaidman has over 20 years of experience in various industries, spanning several continents. He began his career at Pepsi and Unilever, moved to management roles at Revlon and AOL, and was most recently president of Sara Lee Coffee and Tea Southern Europe.

Schnaidman is based in JAFRA’s U.S. headquarters.

“We are thrilled to have Mauro Schnaidman join JAFRA,” states Frank van Oers, Managing Partner of JAFRA’s parent company Vorwerk. “As a seasoned international executive, Mauro will lead JAFRA’s Management team to greater success. His strategic thinking and unique skills will help us elevate the JAFRA brand and fulfill JAFRA’s vision of transforming the lives of millions of women around the world.”